Overview
San Telmo is one of the oldest neighborhoods in Buenos Aires, Argentina. It’s famous for its Sunday market at Plaza Dorrego, where visitors can find antiques, local crafts, and live tango performances. San Telmo’s bohemian vibe and historic character make it a must-visit spot for anyone exploring Buenos Aires. The work I created includes a logo and promotional materials, which are focused on the bohemian atmosphere, vibrant artistic scene, and rich history, a statement used to describe San Telmo. Included in my work: a new logo, a logo kit, and promotional/marketing materials.
Specifications
Client: Latam Airlines and San Telmo barrio (neighborhood)
Type: Logo, promotional/marketing materials
Key Aspects: Culture, Atmosphere
The Thumbnails
The type that I ended up selecting is known as the “ MuseoModerno; Bold”, a typeface that was created for a major rebrand project of the Museum of Modern Art in Buenos Aires, Argentina. The color palette comes directly from the Argentina flag colors along with the secondary logo design that I created. By using both, I was tying back or the origin of the San Telmo location and the design culture it already has.
Design Focuses: “ MuseoModerno; Bold” typeface, Argentina flag, Argentina sun, and culture
Palette: Argentina Flag colors
Sketches Taken: Thumbnail 1, Thumbnail 2, Thumbnail 4
Final Logo(s)
Primary
Secondary
